Educating marketers since 1988
  


Hamilton Davison, President, American Catalog Mailers Association 

Washington Update: What you need to know and how it will affect you, or what you can do about it if you are motivated (besides hide). 

A former CEO, Davison founded ACMA in 2007 after a disastrous postal rate hike hit catalogers and nobody was advocating for them in Washington. Since that time, ACMA has been able to moderate and reduce postage, has been a bulwark against unfair sales tax policies and lately is defending against potentially crippling trade and privacy regulations.

Kara Richmond, Postal Solutions Sales Manager, Quad
Tactical approach to the rules and tools of using the U.S. Mail system!

Kara has been in the industry for 28 years with 25 of those years being in the mailing arena. She helps clients with their data, mailing, and analysis needs to provide the best ROI for each mailing. 


Newly Added Speaker!!

We welcome Jim Hall, President and CEO of The Vermont Country Store!
As one of the longest running mail-order catalogs in the U.S., Jim will be presenting with Hamilton Davison and Kara Richmond on the changes that are affecting catalogers. Sales Tax implications, Postal increases and regulations,Tariffs, and Privacy Acts. 

The Vermont Country Store is family owned by the Orton family since 1946, and is nationally known as “The Purveyors of the Practical and Hard-to-Find”.  Prior to 2016, Hall was COO at VCS, with responsibility for finance, operations, supply chain, IT, marketing and ecommerce.  Under his leadership as CEO, the company has reinforced VCS’s heritage as an authentic country store, while evolving its infrastructure, product line, creative and digital marketing efforts, driving growth.

Before joining VCS in 2012, Hall was Vice President of the International Division at L.L. Bean, where he had full P&L responsibility for the multi-channel businesses in Japan, Canada and China in addition to the primarily web-based cross border business serving 160 countries.


Bram Kleppner, CEO, Danforth Pewter
How we redefined our brand to connect with our future customers

CEO since 2011, Bram has taken Danforth from declining sales and losses to double-digit growth and profitability. He's overseen the founders' retirement; Danforth's becoming the world's first 100% solar-powered pewter workshop; and the implementation of company-wide profit-sharing, paid parental leave, and an employee seat on the Board of Directors. 
Bram serves on the Vermont Tax Structure Commission, reviewing Vermont's state tax system to make it fairer, simpler, and more sustainable. He also chairs the Board of Directors of the Population Media Center, working world-wide to resolve the interrelated problems of women's rights, protecting the environment, and population. 
Prior to joining Danforth, he spent 10 years at Ben & Jerry's doing international marketing and business development. 

Colton Weaver, Paid Search Specialist, The Orvis Company
Growing Your Paid Search Business Through Innovation

While working towards his degree in Innovation and Entrepreneurship at Clarkson University, Colton had the opportunity to start his own company and work with the local community to grow their online digital businesses through Google and Bing advertising platforms.   Using his strong foundation in entrepreneurship, Colton has achieved tremendous growth through paid search channels adopting new copy testing optimizations, audience segmentation, and consumer behavior analyses to maximize the return on investment for Orvis. Leaning into this innovative fail fast fail often mentality, Colton has also expanded Orvis’ digital thumbprint to various social channels optimizing content for the full customer journey resulting in a thriving and agile digital marketing program.  

Peter Moloney, CEO, Loyalty Builders
Better data for data-driven marketing

Loyalty Builders is a provider of predictive customer analytics as an affordable cloud service for more effective marketing.  Mr. Moloney’s 30-year career in marketing and corporate development includes CEO of Ideabank, Inc., a marketing services provider, CEO of Strategic Angels, a management advisory firm, and VP Corporate Development for Progress Software, where his responsibilities included developing businesses for advanced analytics products.

Jean Giesmann, Executive Creative Director, Creative Consulting
How to maximize print in a digital world

Jean has been creating award-winning designs in direct marketing for over 30 years.  Her experience crosses over both B2C and B2B. She finds that while individual product categories each have their own challenges, the ingredients for a successful direct marketing effort remain the same – one just has to fine-tune the recipe.Jean has worked with food, home decor, textiles, clothing, office supplies, toys, jewelry, furnishings and many other product categories. After nearly 10 years as VP of Creative Services with Plow & Hearth (which included Hearthsong, Magic Cabin, Problem Solvers, Wind&Weather, 1800Flowers.com among others) she returned to New England and has been freelance for the last decade.

Ken Reig, CEO, Eight Oh Two Marketing
Content marketing done right

Ken got his start in digital marketing in the late ’90s and has made a career of keeping up with the search algorithms ever since. He is Founder and CEO of Eight Oh Two Marketing, a boutique search-marketing agency with offices in Bennington, VT and Wilmington, NC. Eight Oh Two is a Google Premier Partner agency—recently named “Best in Class”—that takes a holistic approach to paid and organic search, focusing on driving inbound traffic for all stages of the conversion funnel. Ken loves to talk shop and looks forward to connecting in Woodstock.


Address: 479 Barberry Hill, Woodstock, VT 05091

Phone: 802-457-2807

Email: VTNHMG@VTNHMG.org

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