Educating marketers since 1988
  

Moving Your Business to Center Stage

3rd Annual B2B-2C Summit

Thursday, September 28, 2017
Fireside Inn & Suites, West Lebanon, NH

Don’t settle for a walk-on part in business. Be out in front: Move Your Business to Center Stage!

Whether your business is strictly B2B or both B2B and B2C, and driven by your catalog, brick and mortar, or e-commerce (or a combination of all of the above), our speakers have been there, survived the battles and helped to bring multiple companies front and center!

We have gathered a cast of speakers that will send you home with tips and techniques to implement immediately.  They’ll cover topics including social media marketing, strategic branding, white paper marketing, and marketing on a budget. And you’ll hear how back to basics and modern technology can blend to make you more successful. 

Speakers:  

Don Oakes, CEO of Sea Bags Maine

Growing and Nurturing a Multi-Channel Brand

Hear how Sea Bags has managed to grow from making and selling 75 totes a year in 1999 to 75 products an hour in 2017. Learn how this multi-channel retailer has developed a brand following while managing potential channel conflict between a robust wholesale business with large national retailers along with specialty shops, and their rapidly growing E-commerce and retail store channels. 

Prior to joining Sea Bags, Don spent twenty years at L.L. Bean, most recently as Sr. Vice President where he was responsible for the legendary catalog and website. He also worked for several management- consulting rms in Boston and New York. 


Christine Halvorson, Owner, Halvorson New Media 

Social Media + Traditional Marketing: A Match Made for B2B 

If you’re thinking of social media as an a erthought to your more traditional marketing e orts, think again. e two should carry equal weight and be intertwined to be successful. Reaching a B2B audience on social media is readily done and, in this workshop, you’ll learn some practical tips on how, where and when to do it strategically and e ectively. 

Christine began her social media career before anybody had a name for it as Chief Blogger for Stonyfield Farm. She went on to found her own agency and is the author of many e-courses for small business owners. 

Christine is the author of three e-courses: “Social Media for Small Business”, “Advanced Social Media Tools & Tactics for Small Business”, and “Sites that Sell: Creating Your E-commerce Website,” along with more than 12 e-courses for small business owners under the auspices of the New Hampshire Small Business Development Center. 


Derek Archambault, Director of Marketing, FoodScience Corporation

The Role of Geography in Branding: Leveraging Your Sense of Place

From Italian leather to Mexican tequila to Vermont maple syrup, a sense of place can play a big role in a brand's positioning and marketing efforts. It could be simply where the product comes from, or it could be what the place represents. Special products come from special places - learn how you could leverage your brand's home in marketing efforts. 

Derek has been a marketing leader for regional and national brands for over 15 years, winning over twenty marketing awards along the way.

John Deming, Director of Business Development, @Website Publicity

B2B White Paper Strategies

John will present B2B marketing tactics on LinkedIn using white paper strategies. Companies should be recognized as the expert in their field. Writing and publishing formal content is a great way to bring in new customers while staying relevant. White papers are a formal presentation of research and data about your field of expertise. Learn about how to conduct the research and publish data in order to attract the right customers who are conducting their own research on the types of services your company has to offer.

John leads @Website Publicity’s efforts in business development, including client acquisition efforts, overseeing development of new services and forging strategic partnerships.

Prior to joining @Website Publicity, John worked as a Senior Marketing Manager at Seventh Generation where his responsibilities included social media advertising analytics and website analytics, remarketing display ads, email marketing and search engine marketing.  Other areas of expertise are Amazon search marketing and optimization, marketing database technologies, and video advertising.  Earlier, John was a Digital Marketing Manager at Green Mountain Coffee Roasters, now called Keurig Green Mountain, where he was in charge of email marketing and search engine optimization (SEO).

John has a special interest in content creation and curation using video and photos and will lead the effort to bring innovative video production services and products to WSP clients. A popular speaker and presenter, John can be found in front of conference halls at national marketing conferences, but also particularly enjoys speaking gigs closer to home: Vermont, New Hampshire and Montreal.


Shari LaPierre, Sales and Marketing Representative, Dahle North America

Rethink Your Limitations: 
Tips for succeeding with a small marketing budget

How do you make the most of a modest marketing budget? It’s less about watching expenses than it is about using your assets. Make the most of what you’ve got by taking stock, setting priorities and realistic expectations, and expanding your creativity.  Shari will share tips for doing more with less and still achieve your marketing goals. 

Shari started her extensive B2B marketing career in 1987. She has worked in B2B publishing, customer acquisition, product sales and marketing. These experiences required her to dive head first into the unknown – always the best way to learn. With a strong background in content creation and online marketing, Shari currently focuses on making the most of every marketing asset available to expand the reach of the Novus Dahle brands. She’s also an avid mountain biker and tries to bring the lessons learned from her beloved sport into every aspect of her life, including marketing!

Summit Rates:  
VTNHMG Members $119
Non-Members  $169



Fireside Inn & Suites (25 Airport Road) is conveniently located at the intersection of I-89 and I-91, one mile from the Lebanon Municipal Airport. 

Special VTNHMG Room Rate   $109 per night.  

For reservations, call (603) 298-5900



We Thank Our Summit Sponsors

       
  
 



                                                                      

Address: 479 Barberry Hill, Woodstock, VT 05091

Phone: 802-457-2807

Email: VTNHMG@VTNHMG.org

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