Educating marketers since 1988
  

May 2018

Congratulations to Mariah Davis

The VT/NH MG is pleased to announce that it has awarded a $1000 scholarship to Mariah Davis, a student at Plymouth State University. 
Mariah will graduate in 2019 with a Bachelor of Science degree, majoring in Interdisciplinary Studies - Sports Communication, with a minor in Pre-Law and Marketing. She is from Claremont, NH and will be a Marketing Intern at Mascoma Savings Bank during the summer. We will honor Mariah at our September Summit on September 27 in Lebanon, NH.


A Tribute To Two Great Direct Marketers

March 28, 2018

The direct marketing community in VT and NH, and specifically, the town of Peterborough NH, recently lost two great direct marketers. George Duncan and Steve Millard, both past recipients of the VT/NH Marketing Group’s Lifetime Achievement Award, and both residents of Peterborough, passed away last week. On behalf of the Group, I’d like to offer a few personal remarks on each.

George Duncan was one of the three founders of the Vermont-New Hampshire Marketing Group 30 years ago. Back in 1988, George, along with Larry Chait and Bob Sabloff saw the huge number of both large and small companies in the twin state area that relied upon direct marketing to grow and sustain their businesses.  They formed the Group to help those companies master the techniques of direct marketing. George served on the group’s Board of Directors for many years, was conference chair, and finally President of the Group in 1994. George told me that one of the great honors of his life was to receive the Group’s Lifetime Achievement Award in 2003.

Professionally, he was a great copy writer, working for many major direct marketing and publishing brands over the years. George was ranked as one of the top 100 copy writers in the US and wrote a book in 2003 on direct marketing which offers lessons to today’s new generation of digital marketers.

I owe a great deal to George, personally and professionally. He taught me one of the most important lesson of marketing and copywriting, which is “Tell me about my lawn, don’t tell me about your grass seed”. I often re-read something I’ve written, and hear George’s voice saying “too much grass seed, not enough lawn”. On a personal note, George and I were at polar ends of the political spectrum – but he taught me to never let that interfere with being friends, and business professionals. Finally, George was almost single-handedly responsible for introducing my wife Shari and me nearly 23 years ago! He was a great friend who will be missed.

Steve Millard moved to Peterborough in the 1970s to be Marketing Manager for the Brookstone Tool Catalog, a position which I would hold 20 years later.  While at Brookstone, Steve saw a need for consultants and vendors in the industry that had a mailer’s background and perspective, not just a sales background. It was that need that led him to found the Millard Group, which became the premier mailing list company in the catalog and publishing industry. Instead of hiring traditional sales people, Steve primarily hired staff with either a direct marketing, publishing, or catalog background. As a result, Millard Group rode the crest of the explosive growth of the catalog and publishing industries, prior to the internet, and became a nationally recognized company, with clients that included LL Bean, Lands’ End, Time Inc, and Rodale Publishing.

Steve was a great outdoor enthusiast, which led to his collecting duck decoys. One of the fabled stories at Millard Group, that every employee knew, was that early in the company’s life, Steve had to sell some of his prized decoys to meet payroll one month. As a result, in later years, the company established an employee recognition program called the “Golden Duck Award”, which paid tribute to Steve’s hard work, and sense of entrepreneurship in building a quality company.

Steve was honored in 1999 as a recipient of the VT/NH Direct Marketing Group’s Lifetime Achievement Award.

Both George Duncan and Steve Millard were “old school” direct marketers. They understood the principles of connecting with consumers personally to get someone to do something – such as subscribe to a magazine or purchase a tool. Their techniques might have lacked the glitz of today’s digital marketing, but it was emotional, personal, and very successful. The town of Peterborough, which for so many years was a hub of publishing, cataloging and direct marketing, lost two great gentlemen. But George and Steve leave behind the next generation of direct marketers, who continue building on their legacy. 

by Bill LaPierre, Datamann

blapierre@datamann.com


February 15, 2018

  The VT/NH Marketing Group is pleased to announce that this year we will be celebrating out 30th year of providing affordable education to marketing individuals of all levels, throughout many industries.  It has been exciting to see the world of marketing evolve from print ads, direct mailings, and tip-ins to the fast-paced world of Social Media.  Messages and ads can be delivered on a moments notice and analyzing the data can happen instantaneously. It's definitely enough to make ones head spin!!

As we get start closing out the winter months in New England, we look forward to presenting our 30th Annual Marketing Conference on May 23 & 24, 2018.  Our Tomorrow is Today conference will offer sessions on many subjects that will help you not only grow your business....but help you run a more efficient business. 

So mark  your calendar!! May 23 & 24 at the fabulous Courtyard Marriott Event Center we will gather with some outstanding speakers  (more information to be posted on website soon) and an evening of fun!


January 22, 2018- 
We are honored that Datamann, Inc. will host their 6th annual seminar with the VT/NH Marketing Group on April 5, 2018 at the Marriott Event Center in Nashua, NH.  With popular speakers, Amy Africa, Kevin Hillstrom and Bill LaPierre - if you are in the catalog business, you can not afford to miss this event!

The catalog and ecommerce environments are very different than they were just a year ago. And more change is coming to the industry faster than it ever has. Join us to learn how to do something different!  

Click here to register.


Address: 479 Barberry Hill, Woodstock, VT 05091

Phone: 802-457-2807

Email: VTNHMG@VTNHMG.org

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