You Must Do Something Different

  • 05 Apr 2018
  • 8:45 AM - 4:30 PM (EDT)
  • Courtyard Marriott, Nashua, NH



A one-day seminar for catalogers on survival and growth

Sponsored by                 

You want your company to survive - don't you? Then you must do something different. You can't keep repeating the same tactics, strategies, and mistakes of the past if you want to survive and grow. We will help you make that change. 


8:45 AM – 10:00 AM
An Industry At A Crossroads – Bill LaPierre, Datamann

  • ·      Who will survive the next five years?
  • ·      Evolving from a catalog to an e-commerce company
  • ·      Why “doing something different” is not what you expect

10:00 AM – 10:15 AM  Networking Break

10:15 AM – 12:30 PM (with a break at 11:15)
Hard Work and Real Marketing – Kevin Hillstrom, MineThatData

  • ·      Find a partner, find a buyer, do-it-yourself with low cost/no cost customer acquisition, or do-it-yourself and pay tolls.
  • ·      Learn to fix what you already have, and optimize to productivity.
  • ·      Strategies from other industries pivoting toward success and out of trouble.

12:30 PM – 1:15 PM   Lunch

1:15 PM - 3:30 PM  (with a break at 2:15)
The Future is Awesome – Amy Africa, Eight by Eight

  • ·      AI and machine learning will be part of every business
  • ·      Getting ready for concierge level service for your customers
  • ·      Using “voice” as part of your sales strategy

3:30 PM – 3:45 PM  Networking Break

3:45 PM – 4:30 PM
Open discussion on Doing Something Different!

You have to evolve from being a catalog company into the next
generation of e-commerce companies.

Click here to book your hotel room - before March 16


Amy Africa, CEO, Eight by Eight
So, you figured out a way to survive the next 2 years. 
Then what? What does the future hold for catalogs and ecommerce companies? Amy will give you a glimpse of how artificial intelligence will have to become part of your sales arsenal to stay competitive. If you've heard Amy speak before, you know you will get a ton of tip, ideas and strategies for things you must be prepared for now and in the not distant future. 
Kevin Hillstrom - President, MineThatData
To survive, you have to know you place in the catalog vendor ecosystem. Do you want to keep paying tolls to the paper/print industry, or do you want to control your own destiny? What are the unintended consequences of trying to control your own destiny? How will your company profit from decisions you make 2018?
Bill LaPierre, V.P. of Business Intelligence, Datamann, Inc. 
2018 will be a watershed year for catalogs - will they accept the changes required to survive? There are hundreds of ways to make the evolution from being a cataloger to an ecommerce company. Bill will show you some of the most successful efforts made by traditional catalogs that go beyond changing page counts and remarketing. Bill will show you why you need to think BIG and think differently to grow. 

Click here
to book your room at the Courtyard Marriott

Please note that we have changed our registration process and platform. If you experience difficulties during registration, please email Sari White or call 802-457-2807. We thank you for your patience during this transition process. 

Address: VT/NH Marketing Group
479 Barberry Hill, Woodstock, VT 05091

Phone/Fax: 802-457-2807


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