Marketing in 2020: It's All About Digital!
May 21, 2020
9:00 AM - 4:00 PM
Fireside Inn, West Lebanon, NH
Do you struggle with finding new customers? Are the right customers finding you in this digital age? Are you on track to grow your business in 2020?
In this world of digital, you need to change the way you do business to keep up. Are your customer-centric strategies on point for maximizing service and building customer relationships?
This seminar will guarantee that you take home new tactics for better business growth.
Do not miss this seminar!
Jeanne Hopkins, How Your Brand Can Have a Bigger Digital Footprint In our internet-driven world, it's more critical than ever to have a robust online presence. Creating a digital footprint takes time, effort and planning. Learn what needs to be done to "Get Found." Calling attention to yourself might seem second nature to you, or it might take you a bit outside your comfort zone. If it's latter, get ready to become an active participant in building recognition for your brand!
As Chief Marketing Officer at Lola.com, Jeanne Hopkins leads the company's marketing organization as well as its customer success organization. She was Executive Vice President and CMO at Ipswitch and held executive marketing roles at Hubspot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum (now ConnectWise).
At Hubspot, Jeanne's leadership helped the company land the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
An accomplished writer, advisor and speaker, Jeanne serves on the advisory boards of many associations. She has also co-authored the book Go Mobile: Location-based Marketing, Apps, Mobile Strategies to Grow Your Business. Jeanne will be handing out copies of her book at this seminar.
Aimee Allen, MBA, Marketing and Growth Consultant
Growing Your Business in a Digital Age
Consumers are changing the way they make buying choices....thanks to the digital age. Whether it is a product or service you are selling, you must assume your buyer is going online to learn more about you. What is more critical to the growth of your business is not necessarily what you are promoting about your service or product, but what is being said (or not) about you.
In this session, we will tackle the how to grow your business in a digital age. You will explore:
- How the buying demographic is forcing change in the way we market
- Why geographic location is no longer a value proposition
- What marketing mix you need to consider to grow your business
It has never been more critical to be present and engaged with your brand in the digital setting. Attend this session and leave with tools to help you spend your time and money in the right areas.
Aimee has more than twenty years' experience designing marketing and growth strategies. A former board member with VTNHMG, her career started back when the internet and email were "just a fad." Growing up in the digital "revolution", she's helped businesses build and implement successful digital growth strategies. In addition to helping businesses grow, Aimee is an adjunct professor teaching marketing, communications and management. She has received awards for marketing, brand expansion, and growth campaigns, and is a published author in a variety of industries.
Reid Greenberg, Winning in the Digital Ecosystem
In this post-digital retail world the rules of success have changed. Learn how shopping behaviors are dictating how brands and retailers must adapt to meet the needs of the demanding omni-channel shopper.
As Executive Vice President at Kantar, Reid leads the global eCommerce and digital advisory business. He has an extensive background in Amazon first-and third-party strategies, pure-play online retailers, eCommerce efforts of more traditional brick-and-mortar retailers, multichannel best practices digital path to purchase and the evolving impact of the connected omnichannel shopper.
Sarah Thompson, Content Never Rests!
Content Never Rests: "Content is King" may come straight out of 1996, but that doesn't mean it's wrong. Learn how a genuine, flexible and attentive approach to content planning makes your sure customers and loyalist stay engaged (and keep buying!)
Sarah is the Head of Marketing at Concept2 in Morrisville, VT. She was formerly the Senior Mareketing Manager of Digital, eCommerce & User Experience at Seventh Generation.
VTNHMG Members: $119
Price includes lunch
8:00 am - Registration opens
9:00 - 10:15 am - Aimee Allen, Growing Your Business in the Digital Age
10:30 - 12:00 - Jeanne Hopkins, How Your Brand Can Have a Bigger Digital Footprint
12:00 - Networking Lunch
1:00 - 2:00 pm - Jeanne Hopkins, AMA (Ask Me Anything!)
2:15 - 3:00 pm - Reid Greenberg, Winning in the Digital Ecosystem
3:15 - 4:00 pm - Sarah Thompson - Content Never Rests